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PMI`s market share reached 13

PMI`s market share reached 13.8%, up2.8 points, driven by strong performances from Marlboro, up 1.2 share points,Parliament, up 1.2 share points, and Virginia Slims, up 0.4 share points. LATIN AMERICA & CANADA2009 First-Quarter ResultsIn Latin America & Canada, net revenues increased by 11.4% to reach $568million, despite unfavorable currency of $85 million, primarily driven by theRothmans Inc., Canada acquisition and higher pricing of $52 million. Excludingthe impact of currency and the Canadian acquisition, net revenues increased by3.7%. Operating companies income increased by 4.0% to $155 million, driven by thefavorable impact of the Canadian acquisition of $55 million, partially offset byunfavorable currency of $35 million. Excluding the impact of currency and theCanadian acquisition, operating companies income declined by 9.4%.

Latin America & Canada Operating Companies Income ($ Millions)First Quarter 20092008ChangeReported Operating Companies$155$1494.0%IncomeAsset impairment and exit 0 0 costs Adjusted Operating Companies$155$1494.0%IncomeAdjusted OCI Margin*27.3% 29.2% (1.9) pp *Margins are calculated as adjusted operating companies income, divided by netrevenues, excluding excise taxes.Cigarette shipment volume of 24.0 billion units increasedby 4.4%, reflecting theCanadian acquisition. Excluding acquisition volume, shipments decreased by 4.7%due to lower shipments in Colombia and Mexico. In Argentina, PMI`s cigarette shipment volume increased 1.2% and our three-monthmoving average market share through the end of January increased 2.7 points to72.2%, fueled by the Philip Morris brand, up 2.8 share points Marlboro`s sharewas stable In Canada, the total cigarette market was down 2.0%. PMI`s cigarette shipmentvolume was essentially flat and market share on a pro forma basis grew 1.1 pointto 33.9%, led by Belmont, up 0.2 points, and Accord, up 1.9 points. In Mexico, the total cigarette market was down 7.7%, reflecting the impact oftax-driven price increases in January and December 2008 and related tradeinventory movements in the fourth quarter of 2008. Although PMI`s cigaretteshipment volume declined 4.6%, market share increased 2.3 points to 69.2%,fueled by Delicados, up 1.9 points Philip Morris International Inc ProfilePhilip Morris International Inc. (PMI) is the leading international tobaccocompany, with seven of the world`s top 15 brands, including Marlboro, the numberone cigarette brand worldwide.

PMI has more than 75,000 employees and itsproducts are sold in approximately 160 countries. In 2008, the company held anestimated 15.6% share of the total international cigarette market outside of theU.S. For more information, see Trademarks and service marks mentioned in this release are the property of, orlicensed by, the subsidiaries of Philip Morris International Inc. Forward-Looking and Cautionary StatementsThis press release contains projections of future results and otherforward-looking statements that involve a number of risks and uncertainties andare made pursuant to the Safe Harbor Provisions of the Private SecuritiesLitigation Reform Act of 1995. The following important factors could causeactual results and outcomes to differ materially from those contained in suchforward-looking statements Philip Morris International Inc. and its tobacco subsidiaries (PMI) are subjectto intense price competition; changes in consumer preferences and demand fortheir products; fluctuations in levels of customer inventories; increases in rawmaterial costs; the effects of foreign economies and local economic and marketconditions; unfavorable currency movements and changes to income tax laws.

Theirresults are dependent upon their continued ability to promote brand equitysuccessfully; to anticipate and respond to new consumer trends; to develop newproducts and markets and to broaden brand portfolios in order to competeeffectively; and to improve productivity. PMI is also subject to legislation and governmental regulation, including actualand potential excise tax increases; discriminatory excise tax structures;increasing marketing and regulatory restrictions; the effects of price increasesrelated to excise tax increases on consumption rates and consumer preferenceswithin price segments; health concerns relating to the use of tobacco productsand exposure to environmental tobacco smoke; privately imposed smokingrestrictions; and governmental investigations. PMI is subject to litigation, including risks associated with adverse jury andjudicial determinations, and courts reaching conclusions at variance with thecompany`s understanding of applicable law. PMI is further subject to other risks detailed from time to time in its publiclyfiled documents, including the Form 10-K for the year ended December 31, 2008.PMI cautions that the foregoing list of important factors is not complete anddoes not undertake to update any forward-looking statements that it may make,except in the normal course of its public disclosure obligations.Schedule 1 PHILIP MORRIS INTERNATIONAL INC. Background and Basis of Presentation of our 2008 consolidated financial statements which appears in our Annual Report on Form 10-K, prior to 2008, certain of oursubsidiaries reported their results up to ten days before the endof December, rather than on December 31. During 2008, thesesubsidiaries moved to a December 31 closing date.

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