CARPINTERIA, Calif.–(Business Wire)–CKE Restaurants, Inc. (NYSE: CKR) announced today period five company-operatedsame-store sales for the period ended June 15, 2009, for Carl`s Jr.® andHardee`s®. Brand Period 5 Year to DateFY 2010FY 2009FY 2010FY 2009 Carl`s Jr.-7.1%+2.5%-5.5%+3.6% Hardee`s-2.7%+2.8%+1.4%+0.1% Blended -5.2%+2.6%-2.5%+2.0%”The troubled economy and fierce competitive pressure designed to attract lowguest check consumers continued to put pressure on same-store sales duringperiod five,” said Andrew F Puzder, chief executive officer. “In addition,Hardee`s was rolling over stronger same-store sales in the prior year than wasthe case during the first quarter. Lapping the 2008 government stimulus checkscombined with rising unemployment may also have negatively impacted same-storesales in period five.

“Initiatives designed to improve same-store sales at both brands, whilepreserving our brand image, remain our management team`s primary focus. We willbecome increasingly aggressive in conveying our `great value for the money`positioning through both traditional and digital media outlets in the comingmonths “In this respect, at the beginning of period six, Carl`s Jr. began running a 2for $4 Western Bacon Cheeseburger promotion supported by our commercial starringTop Chef`s Padma Lakshmi, who provocatively eats and describes the tastes of aWestern Bacon Cheeseburger in the ad. Also during period six, we willreintroduce our popular Teriyaki Burger at Carl`s Jr. supported by an adstarring Audrina Patridge from `The Hills` television show. In this commercial,Audrina is featured wearing a compelling gold bikini while professing her lovefor our new Teriyaki Burger with grilled Dole® pineapple rings. “At Hardee`s, we introduced a delicious and low priced breakfast item known as`Biscuit Holes` at the very end of period five.

The Biscuit Holes, made with ourfamous buttermilk biscuit dough, are rolled in cinnamon-sugar and served with acup of icing for dipping. We will support this product on air during period sixby utilizing humorous ads that feature actual consumers coming up withalternative names for this product. “During period five, we also launched upgraded YouTube® channels for each brandthat feature viral videos produced by many of YouTube`s video stars as a way toengage our customer demographic where they already are spending their time. “While both brands are rolling over very positive same-store sales in the prioryear, we are determined to bring them back to positive sales territory but to doso without demeaning our brand image or consumer perceptions with respect to thetaste and quality of our products.