Unlike their able-bodied counterparts, Russia’s Paralympians can expect a warm welcome home from President Dmitry Medvedev following their triumphant showing at the Winter Games in Vancouver. They puzzle over why one spot spreads across the Web like wildfire, while others burn out.Marketer Joseph Jaffe says viral ads can be funny, patriotic, heartwarming, gossipy or bizarre But they can’t... 

The Mexican government has apologized to the families of two students killed early Friday who officials initially said were drug gang members. They puzzle over why one spot spreads across the Web like wildfire, while others burn out.Marketer Joseph Jaffe says viral ads can be funny, patriotic, heartwarming, gossipy or bizarre But they can’t be boring or sell too strongly. We play dodge ball among...